The eighth session of DIGITALK, a monthly digital forum, was organized by TEC in Lahore at the Royal Palm Golf and Country Club on “Fashion and Technology”.

A panel discussion was moderated by Mr. Iftikhar Hussain VP Business and Strategy, TEC. He welcomed all speakers of the session and started interactive discussion with three guest speakers of the event.

Mr. Adam Dawood, Head, Yayvo.com shed light on the incorporation of technology to fashion. He shared that in August 2015, 54% of sales on Kaymu.pk was fashion related. He said that due to high engagement issues fashion related online sales have their own challenges which can be met through defining KPIs that enhances the customer experience. Moreover, he also discussed that there is a huge difference between conversing verbally with customer and explaining things through written communication. Mr. Adam said that we need to start defining e-commerce operationally in order to attract audiences significantly.

Mr. Ahmed Muzammil, Digital Transformation Consultant, Royal Tag said that there is a lot more than just e-commerce in fashion for technology. He emphasized on thinking out of the box and bringing in new ideas. He said that all attractive things that are now becoming future of world are the things that never happened before. Thus there is a dire need of encouraging people to integrate their innovative ideas and capability together in order to bring revolutionary changes in fashion world too. 

Mr. Ellie Jadoon, Manager Customer Services and E-commerce, Stoneage discussed that fashion brands that are capitalizing on e-commerce today will soon shift towards m-commerce. He said that malls culture that has created hype in our society will soon be dissolved and technology will emerge at its peak. He exemplified New York where there are now less malls that is due to their rapid shift towards technology. He also shared that there are brands in Pakistan like Elan, Sana Safinaz who don’t have many retail shops and almost most all of their sales occur through online shopping. He said that we need to address the problems regarding internet speed and capacity before creating business dependency on it. 

The crowd participated in the discussion actively. They not only asked questions but also added in the substantial information regarding fashion and technology. Audiences and speakers agreed that in order to bring technological changes to fashion there is a huge need of integrating the business milestones and offering best experience to customer. 

Concluding the session Mr. Zain Majid, CEO, TEC presented the souvenirs of appreciation to the speakers. He also thanked Happilac paints for their support in building the digital ecosystem.

Iznik brings you its latest collection, Chinon Vol II, which is set to launch on 27th February, 2017. This collection consists of 10 embroidered luxury chiffon unstitched pieces which are truly fit for the Queens. Every ensemble combines elegance and splendor in a celebration of colors.

These affluent looks and luxurious clothes are a must have in the season of festivity when all you want to do is look your best and a class apart.

Iznik is a name that is synonymous with regal clothes that exude extravagance and magnificence. This season too, Iznik has crafted clothes that will give you a timeless appeal in the most stylish manner. 

Each outfit is three piece and requires the least preparation, priced at Rs. 6,650/-

This is your chance to select, wear and be the centre of attention for a classic head-to-toe look.

So grab your dresses from our collection featuring brilliance for giving your wardrobe a dose of glamour in this season.

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Formal Party Wear

Digital textile design is an advanced technique, and is different from screen printing and panel printing on clothes. Basically, it is an experiment of futuristic compositions with smashing colors on objects. Digital printing on clothes is a blend of technology and art. Eventually, the digital design trend on attires, stoles, bags, wallets, shoes, cushions, bed covers etc. has become a fashion statement of urban lifestyle. The design and printing process includes numerous applications. The designs or photos are scanned and generated in a graphic design software application, and then uprooted on to the fabric.

Digital Printed Kurti

Digital or graphical prints on fabric are considerably exalted among women these days. Personally, I like digital printed Ladies Kurtis whether the fabric is silk, linen, or cotton, as they can be worn in every season like summer, winter, rainy, or spring. Digitally designed shirts come with a variety of ideas, e.g. floral, branches, leaves, peacocks, birds, historical buildings, architectures, and even village and jungle sequences. In addition to this, a diversity of labyrinthine patterns or symbolic illustrations are also available.

Digitally Printed Shirt

Among shirts and tunics, Ladies Tops paired with jeans or trousers have proved customarily comfy for today's women. Specially, the college attending girls and working ladies have adopted this as their regular or casual wear. I have already posted some tips on Women’s Tops Buying Guide for your assistance.

Do you adore wearing digitally printed shirts with pants? Share your views.