Gauging the Fashion Industry in Digital World

The eighth session of DIGITALK, a monthly digital forum, was organized by TEC in Lahore at the Royal Palm Golf and Country Club on “Fashion and Technology”.

A panel discussion was moderated by Mr. Iftikhar Hussain VP Business and Strategy, TEC. He welcomed all speakers of the session and started interactive discussion with three guest speakers of the event.

Mr. Adam Dawood, Head, Yayvo.com shed light on the incorporation of technology to fashion. He shared that in August 2015, 54% of sales on Kaymu.pk was fashion related. He said that due to high engagement issues fashion related online sales have their own challenges which can be met through defining KPIs that enhances the customer experience. Moreover, he also discussed that there is a huge difference between conversing verbally with customer and explaining things through written communication. Mr. Adam said that we need to start defining e-commerce operationally in order to attract audiences significantly.

Mr. Ahmed Muzammil, Digital Transformation Consultant, Royal Tag said that there is a lot more than just e-commerce in fashion for technology. He emphasized on thinking out of the box and bringing in new ideas. He said that all attractive things that are now becoming future of world are the things that never happened before. Thus there is a dire need of encouraging people to integrate their innovative ideas and capability together in order to bring revolutionary changes in fashion world too. 

Mr. Ellie Jadoon, Manager Customer Services and E-commerce, Stoneage discussed that fashion brands that are capitalizing on e-commerce today will soon shift towards m-commerce. He said that malls culture that has created hype in our society will soon be dissolved and technology will emerge at its peak. He exemplified New York where there are now less malls that is due to their rapid shift towards technology. He also shared that there are brands in Pakistan like Elan, Sana Safinaz who don’t have many retail shops and almost most all of their sales occur through online shopping. He said that we need to address the problems regarding internet speed and capacity before creating business dependency on it. 

The crowd participated in the discussion actively. They not only asked questions but also added in the substantial information regarding fashion and technology. Audiences and speakers agreed that in order to bring technological changes to fashion there is a huge need of integrating the business milestones and offering best experience to customer. 

Concluding the session Mr. Zain Majid, CEO, TEC presented the souvenirs of appreciation to the speakers. He also thanked Happilac paints for their support in building the digital ecosystem.